Lily Sandler, 12
Company Founder & Blam Designer,
BLAMtastic®, LLC

When Lily was just 10 years old, she was having trouble finding her lip balm. She said, "Mom, where's my lip blam?" Lip BLAM? Brilliant. Lily's mom said that would make a great name for a lip balm company. BLAMtastic® was born. Lily has a strong work ethic shared by few and she loves working to grow her company. She has a passion for riding horses and she loves drama and volleyball.

Melanie Sandler, 10
Company Founder & Blam Designer,
BLAMtastic®, LLC

Melanie has a natural gift for creating amazing flavors. Kids go crazy for them. She has been doing so since the company began when Melanie was just 9 years old. Since launching the business in 2008, Melanie has balanced designing for BLAMtastic®, playing guitar and bass in her band, staying active in sports, and maintaining good grades in school.

Renee Sandler
President
BLAMtastic®, LLC

As the mother of two bright girls, it saddened Renee to read in 2007 that only 12 of the Fortune 500 CEO's were women when more than 50% of the American workforce was comprised by women.  Not everyone is destined to run a corporation. However, Renee wanted her daughters to know that anything was within their reach. She suggested they start a business of their choosing. They not only started a business, but they set a standard by which businesses should be measured. They created BLAMtastic®. With great awareness of the ingredients they use, the economy they support, and the community in which they live and work, these young ladies have taken an idea and turned it into a popular international brand.

Prior to spearheading Blamtastic®, Renee Sandler had a 15 year career working in New York City for the The Interpublic Group of Companies and The Rockefeller Center Management Corporation in their legal departments.